Martha’s Secret to a Beautiful Garden Revealed: It’s All About the Right Dirt!

The Scotts Miracle-Gro Company and Martha Stewart Team Up to Encourage Americans to Spend More Time in the Garden

In a new advertising campaign, The Scotts Miracle-Gro Company has partnered with gardening expert Martha Stewart to promote the importance of gardening and share her secrets for a beautiful and bountiful garden. The “Gro Like Martha” campaign aims to shift the perceived complexity of gardening to a simple recipe for success, highlighting the importance of using the right soil.

According to Jodi Lee, vice president of brand marketing for gardens and controls at The Scotts Miracle-Gro Company, “Martha always starts with the best ingredients or best materials, and the soil in her garden is no different. Her soil of choice and the foundation for her beautiful gardens is and has long been Miracle-Gro.”

Throughout the partnership, Martha will share the secrets of her own successful garden, including the importance of using Miracle-Gro Organic Raised Bed & Garden Soil and the full Miracle-Gro product portfolio to help grow her impressive garden to its full potential.

“Choose the right dirt,” Martha emphasized. “Not all dirt is created equal. You need soil with the right kind of nutrients to grow the biggest, juiciest vegetables each summer, and Miracle-Gro is at the forefront of innovation in that regard.”

The new Miracle-Gro Organic Raised Bed & Garden Soil is a quick-release natural fertilizer guaranteed to grow more vegetables organically for new and experienced gardeners alike. Additionally, Miracle-Gro Organic All Natural Mulch is a dye-free, sustainable wood mulch safe to use in edible gardens and around kids, pets, and waterways.

The “Gro Like Martha” brand campaign, created by The Martin Agency, will appear on mass-reach premium linear cable and CTV, including integrations on season two of Martha Gardens on the Roku Channel, in-stream audio placements, in-app integrations, and paid content across social media platforms.

To learn more, please visit miraclegro.com.

TL;DR: The Scotts Miracle-Gro Company and Martha Stewart have partnered to promote gardening and share Martha’s secrets for a beautiful and bountiful garden. The “Gro Like Martha” campaign highlights the importance of using the right soil, featuring Miracle-Gro Organic Raised Bed & Garden Soil and the full Miracle-Gro product portfolio.